At EverLine Coatings, we believe that your Sudbury property’s exterior should reflect your brand and create a positive impression for your clients. Our recent project with Gold Leaf Financial Group perfectly captures this belief. As a locally owned wealth management, insurance, and benefits consulting firm, Gold Leaf Financial Group wanted to showcase their commitment to branding, client experience, and design through their parking lot.
Our client faced several challenges that needed to be addressed:
- Mismatched Exterior: While their newly constructed building boasted a beautiful interior design, the exterior did not reflect the brand or the interior’s elegance.
- Parking Space Shortage: With the company’s steady growth, Gold Leaf Financial Group needed additional parking spaces to accommodate their expanding staff and increasing client base.
- Distressed Parking Lot: The existing parking lot was showing signs of distress, including cracking, greying, and visible aggregate in the asphalt, which were impacting the overall appearance and functionality.
- Priority on Client Parking: Given their clientele, providing designated client parking was a crucial aspect for Gold Leaf Financial Group.
Gold Leaf Financial Group's Decision to Partner with EverLine Coatings for their Branding Needs
Gold Leaf Financial Group chose EverLine Coatings for their project due to the following reasons:
- Attention to Detail: EverLine Coatings has a reputation for meticulous attention to detail, ensuring the highest quality work.
- Professionalism: Our team of professionals understands the importance of delivering exceptional results and maintaining a professional approach throughout the project.
- Custom Stencil Options: We offered Gold Leaf Financial Group a wide range of custom stencil options to create a personalized touch that aligned with their branding requirements.
- Project Management: Our dedicated project management team ensured a smooth and hassle-free experience for the client, taking care of all the logistics and coordination.
- Sales and Service Process: We have a well-defined sales and service process that ensures clear communication, transparency, and customer satisfaction.
- Local Relationship: As a local company, EverLine Coatings prioritizes building strong relationships with our clients, fostering trust and long-term partnerships.
Making Branding a Priority
Collaborating closely with Gold Leaf Financial Group’s Office Manager and Marketing Director, we developed a project approach that met both functional and design requirements. We recognized their dual needs as property owners and a brand-focused business. Our solution was our Preventative Pavement Maintenance Program, which included crack filling, sealcoating, line painting, and custom stencil services.
Using the company’s brand guidelines, we meticulously crafted “client parking” stencils using custom fonts and complemented them with the logo icon to clearly mark client parking stalls at the entrance.
Additionally, we prominently displayed the firm’s full-text logo at the entrance, making it an impactful branding element. The white traffic paint and custom stencils stood out against the fresh sealcoat, creating a parking lot that mirrored the modern and well-finished interior of Gold Leaf Financial Group’s building.
“Throughout the quoting process, we saw EverLine Coatings’ commitment to marketing and branding, which perfectly aligned with our needs. We appreciated the visual representation of stencils in the proposal, demonstrating their attention to detail. The entire process felt like a white glove service, and we were thrilled with the professional and pleasant team.”
Seamless Execution and Pleasant Experience
We understand that your property’s appearance plays a crucial role in shaping your customers’ perceptions. Let EverLine Coatings be a part of your story. Contact us today to discuss your project and discover how our expertise can transform your Sudbury parking lot into a visually appealing and functional space that truly represents your brand!